Exploiting image rights and the opportunities created through brand management offer important earning potential for professional athletes.
Our specialised team supports professional athletes by providing a range of professional services which maximise the value of image rights and personal brand management, increasingly an important part of a sportsperson’s intellectual property and earning potential.
Significant revenues are generated and managed for sports clients through securing intellectual property rights and the use of image rights in a variety of ways including endorsements, sponsorships, advertising and, in particular territories, allied to promotional products.
Providing clear legal and financial advice is key to the effective management of image and brand rights and reputation management.
With specialised teams working in all of the key territories in North America, Europe, Asia and Latin America, we are able to advise and support sports clients in the exploitation of their brands globally.